The ribbing on a Holophane shade looks like decoration. It's optics. Those prisms were engineered, not styled, and understanding what they do explains why this particular glass has outlasted the factories it was built for.
The prisms are a lens
Holophane is a name that became a category: prismatic glass shades designed to control light. Plain glass lets a bulb glare and waste its output in every direction. The prisms molded into a Holophane shade bend and redirect the light, spreading it evenly downward and outward, cutting glare, and putting the illumination where it's needed instead of scattering it. In a factory, that meant fewer fixtures lighting more floor. The ribbing you see is a lens system, worked out with real optical science and pressed into heavy glass.
Why they last
That engineering is why the shades are worth keeping. They do a good job of distributing light, softening the harshness of a bare bulb without dimming it, which is a rare combination. Put one over a work surface, a kitchen counter, a desk, a bench, and it lights the whole area evenly, with none of the hot-spot glare a plain shade throws. The glass is tough, too. Made for industrial abuse, Holophane shades are thick and heavy, and they survive at a rate more delicate shades don't. A prismatic shade from a 1920s factory often reaches the bench with nothing wrong but grime.
Salvager's Note: Like any shade, a Holophane fits by its fitter, the diameter of the opening, not its overall width. Measure that opening before you buy, and match it to your fixture's holder; the optics only help if the shade actually mounts.